Customer Data Platform & Marketing Technology Manager | Remote
King'S Insurance Staffing
Full-time
Remote
United States
$110,000,150,000 - $110,000,150,000 USD yearly
Marketing
Our client is seeking a Customer Data Platform - Marketing Technology Manager to support the evolution of their digital marketing efforts. This individual will play a key role in aligning marketing tools with strategic goals, using data and technology to power smarter, more efficient campaigns. The ideal candidate will bring a mix of technical know-how, strategic thinking, and cross-functional collaboration skills. You’ll be responsible for building and refining the systems that enable the marketing team to deliver personalized and scalable customer experiences. This position is a fully remote position with the ideal candidate residing in one of the following Northeast states: NY, PA, NJ, CT, or MA
Key Responsibilities:
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Serve as the primary owner and subject matter expert for marketing technology platforms, ensuring tools are set up and running efficiently.
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Collaborate across marketing, IT, and analytics teams to deliver integrated campaigns that are supported by clean, actionable data.
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Oversee the configuration, deployment, and ongoing enhancement of key platforms such as marketing automation tools and customer data environments.
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Create workflows, segmentation strategies, and data mapping processes to support lead nurturing, customer journeys, and reporting.
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Work closely with external partners and vendors to manage implementations, troubleshoot issues, and ensure successful adoption of new tools.
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Translate marketing needs into technical requirements and ensure smooth system performance to support campaign execution.
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Monitor platform usage, campaign effectiveness, and user engagement to identify opportunities for optimization.
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Document processes, train team members, and help define governance and standards for system usage.
Skills/Requirements:
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5 - 10+ years of experience working in marketing technology, digital marketing, or a related role ideally within the P&C industry.
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Must have extensive experience utilizing Real-Time Customer Data Platforms (CDP) (e.g. Adobe Experience Platform (AEP), Salesforce Marketing Cloud + Salesforce Data Cloud, Segment, Oracle CX Unity, SAP Customer Data Platform, etc.).
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Proven track record taking part in a technology Customer Data Platform (CDP) build-out.
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Experience building and managing customer journeys, data flows, and cross-channel campaign logic.
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Comfortable working across teams and with stakeholders at varying levels of technical expertise.
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Analytical mindset with a proactive approach to problem-solving and system improvement.
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Strong organizational and communication skills.
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Bachelor's degree or equivalent experience in Marketing, Information Systems, or related fields.
Salary & Benefits:
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Salary: $110,000 – $150,000 depending on experience + lucrative bonus
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Flex schedule and ability to work remotely
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Full benefits package including:
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Medical, dental, and vision coverage
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401(k) with company match
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Paid time off and holidays
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Professional development support