Digital Marketing Manager

Who are we looking for?

We're looking for an experienced and passionate Digital Marketing Manager who has extreme attention to detail, a knack for executional logistics across a cross-functional customer social listening program, and is the ultimate cat herder. This self-starter is a great communicator and organizer who is comfortable jumping in to navigate complex issues, work through ambiguity, and design compelling solutions that create a strong process for collecting and using social insights.

The candidate must be highly analytical and detail-oriented with strong project management skills, and possess a strong executive presence (particularly through the lens of creating decks and docs), enabling them to effectively present findings and recommendations to senior leadership. This role sits at the intersection of data analysis, marketing automation, strategic communication, and program execution, and will be crucial to translate online conversations into actionable insights that inform our strategies, marketing campaigns, and directly impact product development. This is not just a reporting role; you will own the process of turning insights into concrete recommendations that make it into the product roadmap and communications plans, ensuring they are planned, executed, and measured for impact. 

Key Responsibilities:

Social Listening & Data Analysis:

• Work with a new team of agents to proactively monitor and track online conversations, brand mentions, keywords, and industry trends across all relevant social media platforms, forums, and online communities.
• Use advanced social listening tools (including Sprinklr) to identify posts before they trend and conduct analysis of sentiment, share of voice, and emerging themes.
• Identify and interpret data to uncover opportunities, potential risks, and competitive intelligence.

Project Management & Strategy:

• Translate social listening insights into clear, actionable insights that can go on the product roadmap or be integrated into our real-time communication externally.
• Collaborate with cross-functional teams (e.g., Marketing, PR, Product, etc) to define project goals, scope, and key performance indicators (KPIs).
• Own the lifestyle of insights, including roadmap from initial concept and planning to execution, measurement, and post-mortem analysis.
• Manage multiple projects simultaneously, ensuring they are delivered on time and within budget.
• Act as a liaison to the product and marketing teams, providing regular reports and ad-hoc analysis on user feedback and sentiment to help guide feature prioritization and product strategy.

Reporting & Communication:

• Develop and present comprehensive reports and dashboards on a weekly basis that effectively communicate findings to stakeholders at all levels of the organization.
• Demonstrate a high degree of executive presence when presenting updates to executives and key stakeholders.
• Tell a compelling story with data, simplifying complex information into clear and concise strategic recommendations.
• Provide real-time updates and ad-hoc analysis on urgent topics or potential crises to inform a rapid response.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field.
• Proven experience in a social listening or digital analyst role.
• Demonstrated experience in a project management capacity, with a strong understanding of project management methodologies.
• Expertise in using leading social listening and analytics tools, with a strong understanding of their underlying data structures and technical capabilities.
• Familiarity with APIs, data warehouses, or business intelligence tools.
• Exceptional analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Strong verbal and written communication skills, with a talent for storytelling and presenting data in a compelling way.
• Highly organized, meticulous, and capable of managing multiple projects under tight deadlines.
• A collaborative team player with effective interpersonal skills to work seamlessly across different departments.
• Up-to-date knowledge of social media platforms, algorithms, and industry trends.
• Strong ability to design and update slide decks (particularly using Workspace).

Preferred Qualifications:

• Experience with project management software (e.g., Google Workspace).
• Certification in Project Management (e.g., PMP, CAPM) or a social media analytics tool.
• Experience with data visualization tools (e.g., Tableau, Google Data Studio).
• Experience with using new AI tools to streamline workflows.
• Experience with marketing automation and data analysis.