Director of Marketing, Identity Solutions

Deep Sync is the industry leader in deterministic identity and AI-powered data solutions. Leveraging our 35-year foundation of compiling direct mail-grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

Position Overview:

The Identity Solutions Marketing Director plays a pivotal role at Deep Sync, helping to shape our story to customers across all identity and data solutions products, including cloud-based and AI-driven work. This includes external messaging like site content, core presentations, blog posts, and press releases, as well as product-related materials for internal and external use. It also includes the strategy and execution of paid and social media campaigns. The Identity Solutions Marketing Director will report to the Chief Commercial Officer and help drive company revenue by crafting strong narratives, executing successful campaigns, and building the Deep Sync brand in the identity and data solutions space. 

Essential Skills:

• Strong content and copywriting skills
• Deep understanding of identity resolution, data solutions, cloud environments, and AI
• Ability to think creatively and innovatively
• AI-literacy in work processes 
• Ability to take initiative and move projects forward with limited direction
• Success in driving brand awareness and/or direct response via paid media campaigns
• Analytical skills to forecast and identify trends and challenges
• Experience using a CRM platform such as HubSpot or Salesforce 
• Experience using website content management systems (CMS) such as WordPress
• Basic understanding of graphic design and related software applications including Adobe Creative Cloud
• Intimate understanding of traditional and emerging marketing channels
• Strong interpersonal skills and ease with building/establishing rapport with an array of people and teams
• Professional demeanor, goal-oriented, self-motivated, creative, flexible, and adaptable to new situations
• Strong time management skills with the ability to manage multiple projects and deadlines
• Passion for learning, trying new things, understanding what works, and quickly adjusting what doesn't

Key Responsibilities:

• Market Intelligence – Continuously research Deep Sync’s marketplace, competitors, and customers to understand customer needs and mindsets throughout the purchase cycle.  Know our competitive advantages/disadvantages and how to leverage those in gaining greater market share.
• Brand Management — Help ensure brand standards are maintained and best practices are exemplified.
• Sales Enablement – Assist with the development of various types of sales tools that support each phase of selling and retention, including sales sheets, scripts, etc.
• Lead Generation – Develop and implement high-quality lead generation programs that leverage an integrated approach across multiple channels.
• Content Marketing – Update and expand our editorial content including email content, white papers, case studies, blog posts, press releases, trade articles, and newsletter articles.  Write content that positions team members as industry experts and actively promote new content via social media and other channels.
• Social Media Management – Maintain a consistent schedule of original and shared content on our social media platforms including Facebook, Twitter, LinkedIn, and YouTube. May also include paid advertising.
• Email Marketing – Coordinate the development of marketing emails and report on routine acquisition and loyalty email marketing programs.
• Reporting/Tracking — Measure and monitor the success of your marketing efforts with status updates and reports to key stakeholders.
• Cross-Departmental Collaboration — Work with internal teams to ensure timely and effective execution of projects.
• Project Management — Develop project timelines and update them accordingly throughout each project, ensuring all efforts adhere to schedules and deadlines.
• Process Improvement – Consistently work to improve/streamline processes and procedures.
• Go-to-Market Strategy – Define and execute GTM plans for new product features and launches, ensuring positioning, messaging, and channel strategy are aligned across teams.
• Customer & Market Feedback Loop – Partner with product management to synthesize customer insights, competitive intelligence, and market trends into product roadmap and messaging recommendations.
  Positioning & Messaging Development – Craft clear, differentiated positioning and messaging frameworks that resonate with key buyer personas and support demand generation and sales efforts.
• All other requirements of the role to accomplish goals.

This is an individual contributor role.

• Bachelor’s degree in Marketing, Communications, or Business 
• 7 or more years of experience

Location: Hybrid to Kirkland, WA (Minimum of Tuesday-Thursday in office) 

Benefits:

• Flexible Time Off and Paid Holidays
• Medical/Vision/Dental Insurance, Voluntary Life & AD&D Insurance, Short-Term & Long-Term Disability, Critical Illness & Accident Insurance
• 401(k) with employer matching
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

Equal Opportunity Employer: Deep Sync provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please Contact: Human Resources | 888-970-7248 | hr@deepsync.com