Events Marketing Manager

OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with complex needs. Our organization is the management thought leader in the behavioral health, cognitive disability, and social support sectors (for more information, see www.openminds.com). 

Founded over 30 years ago, our mission is to provide the organizations serving these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness – facilitating organizational growth and sustainability.

Our cutting-edge market intelligence is delivered in two key methods – as digital content assets and through executive education. Center to our executive education delivery is our annual institute and summit series, or “events”. This role is instrumental in ensuring the success of our events by using the latest marketing strategies and best practices to reach our audience in the health and human services field.

This is a full-time position with salary and benefits. Candidates must reside in the continental United States. Travel to OPEN MINDS educational events is required.

Responsibilities:

• Lead the development of monthly and yearly marketing plans to promote the five major OPEN MINDS Events throughout the year to meet attendance goals
• Lead the design and development of the company’s Events web pages and use SEO best practices to drive organic traffic to the education event web sites
• Manage daily maintenance of company’s Events web pages using Word Press with agenda updates and changes
• Produce analytics and ROI reports for all online marketing and lead generation activities, where applicable
• Create, manage, and evaluate the design and development of events marketing materials using OPEN MINDS branding, including but not limited to print brochures, events signage, post cards, email blasts, web page content, press releases, social media assets, LinkedIn, Google Ads, short videos etc.
• Lead the development of materials including session descriptions that will drive attendance by health care executives to OPEN MINDS Events
• Create Events market positioning and taglines for all five events in collaboration with team
• Coordinate marketing calendar across organization for maximum input

• Three or more years of demonstrated experience developing and executing marketing plans, preferably in the healthcare field
• Demonstrated experience developing and coordinating successful outbound email campaigns (Mail Chimp preferred)
• Demonstrated experience developing optimized promotional landing pages (Wordpress or HTML/CSS knowledge)
• Demonstrated ability to develop and execute external online promotional campaigns and social media campaigns, such as LinkedIn InMail campaigns
• Demonstrated experience developing marketing content and market positioning, preferably in the healthcare field
• Knowledge of Google Adwords, Google Adsense, and pay-per-click marketing strategies
• Effective knowledge of a wide variety of web-based and computer-based design applications including the Adobe Creative Cloud Suite
• Strong organizational and project management skills
• Good interpersonal skills, with the ability to interact with a variety of people across the business development, publishing, and executive teams
• Ability to work independently and with little supervision to manage numerous tasks with competing deadlines
• A bachelor's degree in marketing/communications, healthcare, or a related field
• Ability to travel to five institutes a year