Growth Manager

Join Tonic’s Growth Team and help us unlock the next wave of growth. We’re looking for a scrappy, creative, and data-minded expert who’s excited to test new ideas, run fast experiments, and help scale what works.

If you're someone with initiative, full-stack marketing curiosity, and energy to figure things out — you’ll fit right in.

Tonic is the social practice and performance app transforming how musicians grow. Whether you’re a student or a seasoned pro, Tonic makes it easy to stay motivated, build confidence, and connect with others who love music as much as you do.

Musicians go live in “Studios” to share their practice, get feedback, and unlock performance opportunities — all in a fun, supportive environment. It’s part community, part game, and completely unlike anything else in music tech.

With 300,000+ musicians in 125+ countries, we’re building the future of music — one practice session at a time.

As our Growth Manager, you’ll be an early member of Tonic’s founding team, playing a key role in helping us identify and scale new marketing channels. You’ll run experiments, learn what works (and what doesn’t), and help systematize wins into repeatable playbooks.

You’ll work closely with Ray (Tonic’s co-founder and Head of Growth), alongside a powerhouse growth team — including leaders and alums out of Duolingo, TikTok, and Google.

You’ll explore and execute across multiple growth levers, including paid, organic, product-led, and community.

• Launch fast 0→1 growth experiments across multiple channels

• Build business cases and prioritize ideas based on ROI

• Document learnings and propose next steps

• Own timelines and deliverables for campaign launches

• Coordinate with product, design, content, and influencer teams

• Assist with copywriting and creative strategy where needed

• Monitor CAC, conversions, and retention across initiatives

• Propose and implement A/B tests

• Create light dashboards or reports to track impact

• Turn validated experiments into repeatable playbooks

• Help manage contractors or freelancers as needed

• Systematize processes for scale

• Running 3–5 successful growth experiments across new channels

• Creating playbooks for at least one validated channel

• Reducing CAC on one or more paid or organic campaigns

• Driving measurable user growth in a new audience segment

• 2+ years in a growth, marketing, or startup role

• Track record launching and iterating on campaigns

• Excellent written communication

• Comfortable with Notion, Google Sheets, and AI tools like ChatGPT

• A strong sense of ownership and curiosity

Bonus: experience in music, creator tools, or consumer social

• Notion – playbooks, project tracking

• Google Sheets – tracking, analysis, planning

• AI tools – for speed and scale

Others as needed: Amplitude, Frame.io, Meta Ads, Figma, etc.

• You’re excited to work on a product that helps real musicians — from beginners to pros — grow their skills and confidence.

• You thrive in fast-paced, 0→1 environments where experimentation beats perfection.

• You want ownership over your work — from pitching the idea to launching the test to analyzing the results.

• You’re naturally curious and love wearing both creative and analytical hats.

• You’re motivated by collaborating with smart, humble teammates who execute quickly and care deeply about quality.

Please submit:

Your resume + a short written response answering the following:

 1. Describe a time you helped launch a successful campaign or growth experiment. What was your role? What were the results?

 2. What’s one growth idea you’d be excited to test at Tonic? Tell us why (the more specific, the better!)

Include the word initiative in your subject line or opening sentence.

$80,000 - $120,000 a year