Marketing Design Lead (Brazil)

At belo, we’re building simple, intuitive financial products so people can focus on what truly matters. Our mission is to empower users worldwide with seamless access to innovative financial services.
Whether it’s paying with Pix in Brazil, receiving international payments, or managing crypto assets, belo bridges traditional finance with cutting-edge solutions. 
Built by industry experts and passionate entrepreneurs, our platform is crafted for freelancers, remote workers, and everyday users across Latin America seeking more accessible and efficient financial tools.

We’re ready to take our product to the next level. To do this, we’re looking for a Design Lead (Brazil) — Marketing, Branding & Design Ops.

What You’ll Do

• Own the brand system for Brazil: guidelines, Figma libraries, design tokens, and reusable components.
• Translate strategy into high-performing creative for Growth (paid/owned/earned), with clear hypotheses and A/B test plans.
• Build and run Design Operations: intake → brief → concept → production → QA → ship → post-mortem; define SLAs and quality bars.
• Lead localization for pt-BR: adapt tone, visuals, and value props to Brazilian culture and key commercial dates.
• Partner with Growth, Product, and Comms to design conversion-oriented landings, CRM templates, social and motion assets.
• Set a learning agenda: pre-/post-tests, creative lift tracking (CTR/CVR), and “what works” playbooks.
• Govern our asset management (DAM): naming, versioning, reuse, and rights.
• Ensure compliance in marketing materials (LGPD/CONAR basics) together with Legal and external partners.
• Manage vendors/agencies (copy pt-BR, motion, illustration, 3D): briefing, SOWs, timelines, QA.
• Champion distinctive brand assets and consistency across every touchpoint.

What We’re Looking For

• 6–8+ years in brand/marketing design with at least 2 years leading or mentoring designers (fintech/crypto/payments is a plus).
• A portfolio that shows both a coherent brand system and performance creatives that moved the metrics.
• Expert with Figma; strong in Adobe CC; comfort with motion/prototyping tools.
• Proven ability to set up Design Ops (SLA, QA checklists, brief/templates, DAM) and ship at speed without losing quality.
• Fluency in Portuguese (pt-BR); advanced English or Spanish.
• Working knowledge of ad platform specs (Meta/Google/TikTok), analytics (GA4/Looker/Amplitude), and experimentation.
• Familiarity with LGPD/CONAR for marketing communications.
• Collaborative, feedback-driven, and comfortable operating in ambiguity with a bias to action.
• Based in Brazil (remote-first) or able to work Brazil hours.

What We Offer

• The opportunity to shape a category-defining brand and the creative engine that bridges crypto and traditional finance.
• A passionate team focused on innovation and impact.
• Six week of vacation.
• Competitive compensation in USDT.
• Remote-first work model.
• A MacBook and an annual budget for professional development.
• A vibrant startup culture with flexibility, autonomy, and a results-oriented approach.

At belo, we’re redefining financial services for LatAm and beyond. Join us to build the brand and experiences people need to thrive in the modern economy!