Marketing Manager, CRO

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY: $85,000 - $100,000 per year

MUST HAVE:

• Strong follow-through and task ownership; thrives on getting things done
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS
  Solid understanding of what impacts conversion, even if you're not the strategist
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset: You can spot UX friction and suggest improvements based on behavior

EXPERIENCE: 3+ years in a performance marketing or CRO execution role. You’ve launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life.

YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.

Outcomes (Performance Expectations)

• Test Execution: Launch 2–3 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external

Success Looks Like

• You consistently ship high-quality tests and optimizations that match the strategy brief
• You stay on top of timelines and follow through on implementation steps
• You catch bugs or tracking issues before they go live
• You share learnings that help the broader team execute better
• You’re a reliable executor who enables strategists and creatives to move faster

Competencies

• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
• QA Mindset: Spots gaps before they cause issues, anything from typos to misfiring events.
• Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
• Adaptable: Comfortable shifting priorities and managing multiple launches at once.
• Hungry to Learn: Curious about what’s working, why, and how to improve results over time.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.