About Eden Rift Vineyards

The stunning and centrally secluded vineyards of Eden Rift were established over 170 years ago, making it the oldest operating vineyard estate on the West coast, under vine since 1849, and the birthplace of Pinot Noir in America.

Tucked away in an idyllic location, on rare limestone soils and sublime terraces, it’s less than an hour from both Silicon Valley and Carmel-by-the-Sea. On the doorstep of Pinnacles National Park, Eden Rift cansimultaneously boast a helipad and a Walter Burley Griffin designed house from 1906. With such deep authentic history and timeless beauty, one of California’s best kept secrets has just been twice named one of Wine and Spirits Top 100 Wineries of the World.

Please visit https://edenrift.com/ for more information.

Position Overview

We're looking for an experienced Marketing Manager with a passion for wine and proven success in direct-to-consumer marketing. You'll develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all DTC and channels. Additionally, you will support wholesale efforts with event planning, design, and production of marketing documents. This role willpartner with Sales and Hospitality to assist in the development of brand-centric communications platforms andwill be expected to work collaboratively in a cross-functional environment.

The role also requires strong portfolio skills, communications management of multiple brands, as well as experience in outside agency management, large and small-scale sponsorships activation and accurate budget management.

Core Emphasis-

Brand & Strategic Marketing

• Craft and execute a dynamic marketing strategy to establish Eden Rift as a leading wine brand and must-visit destination in California.
• Shape and maintain a compelling Eden Rift brand narrative, ensuring seamless messaging across all platforms and customer interactions.
• Foster alignment with Marketing, Sales, and Hospitality teams to drive cohesive strategies that advance overarching business objectives.

Digital Marketing & Direct-to-Consumer (DTC) Growth

• Spearhead DTC marketing initiatives, including email campaigns, paid and organic social media, and ecommerce optimization to boost sales and engagement.
• Oversee website strategy as a key DTC channel, enhancing the user journey from initial visit to purchase completion.

• Develop captivating content (copy, visuals, and campaigns) to elevate brand storytelling, increase engagement, and drive conversions.

Wine Club & Customer Relationship Management (CRM)

• Collaborate with the wine club manager to design acquisition, retention, and lifecycle marketing programs, focusing on onboarding, loyalty, and reactivation.
• Create targeted communication strategies to enhance long-term customer value and strengthen brand loyalty.

Events

• Plan and promote high-impact events, such as tastings, harvest experiences, winemaker dinners, and virtual events, to attract visitors and generate press/influencer buzz.
• Work closely with Sales, Wine Club, and Hospitality teams to align events with brand vision and business goals.

Trade & Wholesale Support

• Partner with the Sales team to create trade marketing materials and presentations that enhance account acquisition and elevate brand presence.
• Design and deliver marketing collateral for wholesale, events, and sponsorships to support brand consistency and market penetration.

Performance & Operations

• Analyze marketing performance metrics and ROI to optimize campaigns and drive measurable results.
• Manage marketing budgets, vendors, and creative partners to maximize efficiency and impact.
• Oversee annual packaging updates, label procurement, and ensure brand consistency across all physical and digital assets.

Qualifications

•  
• Bachelor’s degree in marketing, Business, or related field 3+ years of direct-to-consumer marketing experience
• Wine industry experience (winery, wine retail, or wine hospitality)
• Proficiency in email marketing platforms, social media management, and analytics tools Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Experience with e-commerce platforms and CRM systems Creative mindset with analytical problem-solving skills