Product Marketing - Infrastructure/ Managed Services
Summit
Full-time
Remote
United States
$103,000,127,000 - $103,000,127,000 USD yearly
At Summit, we're on the lookout for talent that doesn't just think "outside the box," but brings their own unique perspective to the table. With our relentless pursuit of excellence and curiosity, we lead innovation in our industry. We humanize technology by actively listening to our clients, crafting tailored proposals, and delivering on the promise of technology with precision and purpose.
Summit is a leading provider of enterprise-class Application Hosting, Managed Services, and Cloud Solutions for regulated industries, with deep experience supporting compliance, security, and performance in complex IT environments. Our mission is to simplify the complex - ensuring our clients’ technology environments are secure, performant, and purpose-built for their most critical applications.
We’re seeking a driven Product Marketing Manager to work with Product Management in developing and leading positioning, messaging, and go-to-market (GTM) strategy for our technology services, specifically Application Hosting, Managed Services, and related offerings. This role will act as the connective tissue between Product, Sales, and Marketing teams, ensuring we bring the right story to the right audience at the right time. You’ll have a critical hand in how we communicate our value in the market, differentiate from competitors, and enable our teams to win.
This is a role for someone deeply familiar with B2B enterprise technology services, ideally with experience in infrastructure, private/public cloud, or managed application hosting, and who understands how to work across cross-functional teams in regulated or high-compliance sectors.
What You’ll Do:
- Working with Product Managers, you will evolve product positioning, value propositions, and messaging frameworks across Summit’s service lines.
- Define, support and lead go-to-market strategy and planning for product launches, feature enhancements, and service evolutions.
- Collaborate cross-functionally with Product Management, Sales, Content, and Digital Marketing teams to align messaging and execution across channels.
- Create and manage customer personas and buyer journey frameworks to inform content development and campaign design.
- Partner with Sales and Customer Experience to build awareness, drive demand, and engage outbound and inbound activities through all stages of the funnel.
- Develop sales enablement materials - battle cards, presentations, competitive intelligence, and training content - that empower and support sales and partner teams.
- Support thought leadership initiatives including case studies, whitepapers, webinars, and event messaging.
- Analyze competitive landscape, market trends, and customer feedback to refine positioning and drive product strategy alignment.
- Leverage AI-powered tools and technologies (e.g., generative AI, campaign automation, content intelligence platforms) to accelerate messaging development, optimize campaigns, and support personalization at scale.
What You’ll Deliver:
- Compelling GTM strategies for launches and campaigns that meet awareness, demand gen, and revenue goals.
- Consistent, persona-aligned messaging across all content and channels.
- Sales and partner enablement assets that clearly articulate the value and differentiation of Summit’s offerings.
- Market and competitor insights to support strategic decision-making by leadership and product teams.
- Performance reports that tie messaging and positioning efforts to pipeline, engagement, and conversion metrics.
- Recommendations on emerging AI tools and MarTech innovations that enhance product marketing effectiveness and team productivity.
What You'll Decide:
- Which messages resonate most with target personas and verticals—and how to test and iterate them.
- How to balance product feature sets with strategic business outcomes in customer-facing narratives.
- Which assets, tools, and campaigns will best support Sales, Customers and Partner Marketing teams.
- When and how to refine GTM strategies based on performance data, feedback, and market dynamics.
- Where AI can be integrated into the GTM process to enable smarter content workflows, insights generation, and faster campaign execution.
You’ll Thrive in This Role If You:
- Have 5–10 years of experience in product marketing, ideally in enterprise B2B technology services such as infrastructure, cloud platforms, managed services, or application hosting.
- Are a strong cross-functional collaborator who understands how to influence without authority.
- Know how to turn technical features into compelling stories that resonate with business and technical buyers.
- Are confident presenting ideas and data to internal stakeholders and senior leadership.
- Understand the SaaS or technology services lifecycle and how to support it through integrated marketing.
Bonus Points:
- Experience with HubSpot, Salesforce, and campaign performance analytics.
- Familiarity with cloud and infrastructure services (e.g., AWS, Azure, VMware, colocation).
- Working knowledge of frameworks like Pragmatic Marketing or similar product marketing methodologies.
- Certification in product marketing (e.g., Product Marketing Alliance, Pragmatic Institute).
- Strong content strategy or storytelling background with examples of high-impact GTM assets.
- Hands-on experience using AI tools for marketing content creation, personalization, campaign testing, or analytics.
At Summit, our culture and core values are important to us. As a diverse team of passionate pathfinders, we deliver on the promise of technology. If this sparks your interest, we'd love to chat with you!
- Empower our people
- Constant elevation
- Customer first
- Focus on outcomes
- Embrace curiosity
Benefits: Summit offers a total rewards package designed to support you at work, at home, and everywhere in between. Here’s a look at what’s included:
- Flexible Time Off (yes, really)
- Health, Dental, and Vision Insurance — with HSA/HRA options
- 401(k) with 4% employer match
- Life Insurance and Long-Term Disability coverage
- Free employee colocation and cloud account
- A fun, casual work environment where you can be yourself
Your recruiter will walk you through all the details — and a few extras we didn’t list here.
Compensation: The salary range for this role is $103,000 – $127,000 annually, depending on your skills, experience, and location. We aim to make offers that feel fair, forward-looking, and reflective of what you bring to the table — and where you want to grow.
Internal candidates may see a different compensation package based on their current role, pay history, and progression at Summit. Same thoughtful approach, just with a bit more context.
Summit is committed to a diverse and inclusive workplace. Summit is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
As part of this commitment, Summit will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let us know.
All applications must have a portfolio attached to be considered.