Email Marketing Specialist (HubSpot / Go High Level) for a Beauty Discovery Platform in the US (Home Based Part Time)

• Email Flow Creation & Optimization

• Build and maintain automated email sequences for four key audience segments:

  1. Converted & Current Clients

  2. Past Converted Clients

  3. Chatted With but Not Converted

  4. Never Chatted – Scraped Leads

• Apply AI tools for subject line and copy optimization while maintaining brand tone and voice.

• Strategy & Reporting

• Work with the Sales Team to design strategic nurturing campaigns that improve conversion and retention.

• Track performance metrics (open rates, CTR, conversion rates) and recommend optimizations.

• Create weekly or monthly campaign performance reports for management.

• Tool Management

• Use HubSpot and Go High Level (or similar ESPs) to set up automation, tagging, segmentation, and trigger-based workflows.

• Maintain accurate and organized contact lists, ensuring data hygiene.