Lifecycle Marketing Associate Manager, MyHealthTeam

About the role

MyHealthTeam is seeking a Lifecycle Marketing Associate Manager to help drive user engagement through high-impact, data-driven marketing campaigns. In this role, you will own the end-to-end execution of email, web push, and SMS campaigns — leveraging automation, personalization, and A/B testing to optimize performance.

This is a great opportunity for someone looking to deepen their lifecycle marketing expertise, build technical and analytical skills, and make a measurable impact at a fast-growing, mission-driven company.

What you'll do

• Execute, optimize, and manage daily campaigns across email, SMS, and web push for over 30 segments.
• Build and refine automated customer segment journeys that drive engagement and retention.
• Create and optimize templates for email, SMS, and push notifications with a focus on personalization and brand consistency.
• Perform rigorous QA testing for campaigns and act as a secondary QA reviewer for other content channels.
• Maintain and track a daily campaign deployment schedule to ensure timely execution.
• Develop and automate segmentation strategies to improve targeting and campaign performance.
• Plan, execute, and analyze A/B tests to improve key metrics (unique opens, clicks, click-through rates, and site sessions).
• Track campaign performance and translate insights into actionable recommendations.
• Monitor email deliverability and sender reputation, addressing any issues to maintain strong inbox placement.
• Partner cross-functionally with the Content, Product, and Data teams to align messaging and strategic goals.

Qualifications

• Three to five years of hands-on experience executing lifecycle marketing campaigns across email and SMS
• Proficiency with at least one major customer engagement platform — preferably Iterable or Braze
• Working knowledge of HTML and experience troubleshooting and modifying email templates
• Familiarity with Handlebars or similar templating logic for dynamic content
• Strong attention to detail and a quality-first mindset 
• Analytical thinking and the ability to manage multiple projects in a fast-paced environment
• A bachelor’s degree or equivalent work experience