Marketing Lead/Manager/Sr Manager

Marketing Lead

We are looking for an AI-native, experienced, and ambitious marketing lead to help us scale our GTM engine and drive growth across marketing functions. This role is focused on high leverage projects that span demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. The ideal candidate is a marketing generalist with experience in both setting strategy as well as diving in to execute who indexes high for demand generation and growth marketing. We're open to multiple levels of experience for this role, though targeting individuals with 8+ years of experience in marketing. More than anything, we're looking for people who are a great fit for Poggio.

Required skills

• Customer-first orientation, strategic and analytical thinking, creative problem solving, data-driven decision making, and strong cross-functional collaboration
• Track record of scaling early stage B2B SaaS companies to build brand awareness and achieve significant ARR milestones
• Expert level proficiency in modern marketing channels and tools across demand/lead gen, web, digital, SEO/SEM, content, field marketing and events, product marketing, marketing ops, and more
• Deep understanding of enterprise sales cycles and how to create and execute marketing programs that engage ICPs and accelerate deal velocity to closed/won
• Hands-on experience with marketing automation platforms and leveraging generative AI to drive marketing operations and efficiencies at scale
• Working knowledge of AI/ML tech and the ability to communicate complex technical concepts to enterprise revenue, RevOps, and sales enablement leaders

Role expectations

• Exhibit a strong desire to win as a team
• Be extremely curious, open-minded, and action oriented with regards to optimizing growth through experimentation
• Partner closely with product, marketing, sales, and company leadership to execute a winning GTM motion
• Explore, champion, and apply emerging techniques across marketing, GTM, and generative AI to amplify impact
• Wear a lot of hats—expect to be involved in a variety of functions and projects across marketing, sales, and GTM

Example projects

• Demand gen: Plan and execute marketing campaigns to generate qualified pipeline, drive trials, optimize lead nurturing, and accelerate deal velocity to closed/won
• Digital marketing: Own website optimization and conversion, manage SEO/SEM strategy, and execute targeted digital advertising across LinkedIn, podcasts, and industry newsletters
• Content & thought leadership: Create and promote compelling blogs, white papers, research reports, and guides that establish thought leadership, plus manage our monthly customer newsletter
• Product marketing: Lead product launches with cross-functional teams, conduct competitive analysis to inform positioning, and manage analyst relations to build category awareness
• Customer marketing: Build out customer success library including case studies, video testimonials, and sales enablement materials

Benefits

• Unlimited, Flexible PTO
• Remote-first with option to work in co-working spaces or our SF HQ
• At least biannual off-sites to work together as a team
• Health care plan (Medical, Dental, Vision)
• 401k plan with employer matching
• Annual Wellness Stipend: $1200 per year for your choice of wellness-related expenses such as gym memberships, massages, fitness equipment, ski pass, etc.

Compensation

Competitive salary and equity according to leveling assessment, calibrated to Tier-1 U.S. market data.

Our Interview Process

• Application (You are here): Our talent team will review your application to see how your skills and experience align with our needs.
• Recruiter Meeting (30 min video call): Our goal is to explore your motivations to join our team, learn why you’d be a great fit, and answer your initial questions.
• Intro Call (45 min video call): You'll meet the hiring manager (VP of marketing) to discuss the company, GTM team, and role, evaluate core skills necessary for success in this role, and get answers to your company, GTM< and marketing questions.
• Cross-functional Interview (45 min video call): You will meet with someone from outside of marketing to discuss your past experience working in and supporting GTM teams
• Marketing Skills Interview (60 min video call): You’ll meet with one or more members of the GTM team to present your high level marketing recommendations and how you would execute them to drive success (more detail to be provided in a pre-interview prompt).
• Senior Leadership Meeting (45 min video call): You’ll meet individually with one or both of our co-founders (Co-founder & CEO and Co-founder & CTO) for a final assessment of Poggio fit while giving you an opportunity to ask questions about the company, our vision and mission, and growth trajectory.