SVP of Marketing

WHAT YOU’LL DO 

In this role, you will serve as the SVP of Marketing for a fast-growing brand that is the clear leader in its emerging category. Backed by a strong foundation and poised for global scale, the brand sits within a portfolio company focused on building breakthrough consumer businesses. We are seeking a visionary marketing leader to drive commercialization, build brand equity, and lead the next chapter of growth.

You will lead a team of world class marketers to bring ideas and innovations to life through creative endorsements, celebrities, and story creation.  You will own outcomes, drive revenue, and are an empowered resource to bring world changing innovation to market.

The SVP of Marketing will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand growth, market disruption, and positioning for successful exits. The ideal candidate will bring a proven track record in managing multi-brand portfolios, exceptional leadership skills, and a deep understanding of both innovative and traditional marketing practices.

 WHO YOU ARE

• Passionate – You love business and thrive on solving problems across every function—finance, marketing, legal, and beyond. You bring structure, clarity, and momentum to fast-moving environments.
• Brilliant – You’re exceptionally intelligent, and it shows. Yet your humility makes you a trusted teammate and inspiring leader. You think ahead, move fast, and raise the bar for everyone around you.
• Big Brand Mastermind – You’ve launched and scaled standout CPG brands, especially in regulated categories. You see whitespace before others do and know how to turn bold ideas into dominant market positions.
• Disruptor – You challenge convention instinctively. You’re not afraid to do things differently, push boundaries, or take the lead when the path forward is unclear. Innovation is your default setting.
• Leader – People follow you. You attract exceptional talent, build aligned teams, and create a culture of high performance. You inspire belief, demand excellence, and deliver results—together.
• Relentless – You’re wired to win. You push through challenges with purpose and intensity, and you're ready to commit your energy to building something that lasts and matters on a global scale.

RESPONSIBILITIES:

• Develop and execute a bold, scalable marketing strategy that drives national brand growth, market disruption, and category leadership.
• Lead end-to-end brand commercialization, including positioning, storytelling, creative development, and go-to-market execution.
• Launch high-impact campaigns across retail, digital, influencer, and experiential channels to drive awareness, conversion, and brand equity.
• Build a performance marketing engine that balances brand-building with measurable revenue impact across key acquisition channels.
• Establish a unified consumer journey, integrating brand, content, community, and commerce across all customer touchpoints.
• Drive marketing innovation, leveraging culture, trends, and emerging platforms to shape a disruptive and differentiated brand presence.
• Recruit, build, and lead a high-performing marketing team, including brand, creative, growth, and communications talent.
• Define and track marketing KPIs, ensuring data-driven decision-making, budget discipline, and ROI accountability.
• Own the marketing P&L, ensuring smart budget allocation, efficient media spend, and contribution to EBITDA growth.
• Develop retail marketing programs that drive sell-through, in-store velocity, and promotional performance across key national accounts.
• Partner with Sales, Product, and Finance to align brand and revenue strategy, ensure cross-functional execution, and accelerate commercial impact.
• Serve as the strategic face of the brand, engaging with investors, media, talent, and partners to communicate vision and momentum.
• Deliver breakthrough brand growth, driving the path from category leader to cultural icon, and positioning the company for strategic exit.

WHAT YOU’LL BRING  

• 10+ years of progressive Marketing experience within Consumer-Packaged Goods “consumables” with a strong foundation in classically trained brand management.
• 8+ years experience in managing multi-brand portfolios, especially in early-stage or high-growth environments.  Proven success in commercializing and scaling brands to exit.
• Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.  
• Possess a strong intellectual horsepower, a drive for business results, and a behavioral profile that advances the business through high collaboration, cross functional business teams, and active participation.  
• Proven ability to build profitable growth in CPG; generated by driving demand, brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions, consumer insight analysis, marketing analytics, and strong B2C, 1-to-1 marketing .
• Strong ability to lead the development and launch of new brands, ensuring alignment with market needs and company vision while creating impactful and differentiated market positioning.
• Strong collaboration with product development, operations, finance, sales, and creative teams to ensure successful execution of innovative marketing initiatives and new brand rollouts.
• Proven capability in creating a disciplined framework for organizing and leading priorities, actions, and people to achieve and exceed target results; a strong multi-tasker who can wear multiple hats and positively contribute broadly to enhanced business and functional capability in marketing.   
• Solid project management expertise and experience to develop, drive/execute, and then optimize the Innovation plans – using Stage Gate.  
• Track record of innovative thinking and successful execution of marketing strategies that drive growth and disruption.
• Demonstrates a focused, proactive, and collaborative approach to understanding consumer trends, the competitive landscape, customers, and subsequently developing and executing Marketing Innovation plans to effectively optimize market opportunities.   
• Demonstrates strong personal leadership.   
• University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required   

COMPENSATION

An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this role.